[内训课]Personal Branding for Business Executives

  • 课程编号:C0003377
  • 发布时间:2009-06-01
  • 浏览量:117,187
  • 状态:发布中
提示:电话咨询时请说明来自智库培训,
以便获得更优质的服务。

课程详情至顶端

培训对象

Business Executives in all industy. 企業中高層管理者

培训收益

Personal Branding for Business Executives

A new source of sales competitive advantage

By giving you the powerful tools you need to discover, design, develop, promote and assess your personal branding, you would deliver on your corporate brand promise in a way that is authentic to you. The most confident and successful business executives are those who know how to leverage what makes them stand out.

By re-discovering yourself, designing and developing a much stronger personal brand, you can deliver peak performance, promote employee engagement, and enhance sustainable personal and organizational effectiveness.

You become a valuable asset towards others.
You offer implied assurance towards others.
You mean lower cost of doing business for the others.
You are comfortable to work with.
You create inspiration and motivation for people around.

课程内容

Module 1 Why Personal Branding
Module 2 Discover My Personal Brand
Module 3 Design My Personal Brand
Module 4 Develop My Personal Brand
Module 5 Promote My Personal Brand

课程安排

• Understand the purpose, process, & payoff of this training
• Understand how having a good personal brand can help us pursue a better career Know the similarities and differences between product/company vs personal brands
• Appreciate what constitute a good personal brand and appreciate the importance and benefits of having a good personal brand
• Know the process of building a personal brand: personal branding
• Motivated to learn the process of personal branding
• Self discovery on present personal brand
• Learn using the 7P analyzing tool to identify personal strengths and weaknesses and discover opportunities of personal brand improvements
• Discover personal working style
• Apply SWOT analysis on an individual level
• Know the fundamentals of a strong personal brand from the audience perspective
• How to position oneself to the audience (people that one has to relate and interact with)
• Redefine and profile own personal brand; align with corporate brand values.
• Describe own personal brand by personal brand statement which include: personal vision, mission, values & roles
• Know and understand the 8 Laws of personal branding
• Plan branding process
• Set personal goals
• Explore and identify critical success factors for achieving personal goals
• Know what resources are needed for building a strong brand and how to get and leverage on these resources
• Develop a detailed plan of actions to build a strong personal brand
• Develop measurement and review mechanism to ensure that actions are on the right track
• Explore and identify opportunities for exposing own personal brand
• Develop versatile behavior and adopt a selling process to help influence others to accept own personal brand
• Self commitment in developing a building a strong personal brand

师资介绍

Professional Biography of Francis Lam

Francis Lam, the founder and president of Talent Advantage Group, has been providing talent management consultancy to many Fortune 1000 companies in the region for more than 18 years. He has profound knowledge and extensive experience in helping organizations increase business performance and has often been invited to give keynote speeches at corporate meetings and industry seminars.

His expertise includes:
Executive coaching
Strategic alignment and planning
Strategic visioning and missioning
Change management & organization transformations
Train-the-trainers
Customize training and create performance improvement solutions
Design, develop, and deliver high impact training programs
Sales productivity and performance enhancements
Before establishing Talent Advantage Group, Francis was the president of Wilson Learning China, a wholly owned subsidiary of Wilson Learning Worldwide. Wilson Learning is one of the leading global consulting companies which specializes in HR training and development as well as performance improvement consulting. The company has over 45 years of history serving Fortune 1000 companies around the world. Francis has helped build a strong brand for Wilson Learning in China over the last 18 years. His works were much appreciated by his clients and his associates.

Prior to joining Wilson Learning, Francis had worked for IBM based in HK for nearly 5 years as a manager in the sales and marketing functions covering Asia Pacific. And before his work in IBM, Francis had spent around 5 years working also in the sales and marketing functions in the exhibitions business. Hence, during the first 10 years of his career, Francis has accumulated much practical sales and sales management experience, especially in the hi-tech industry.

Francis is respected as one of the top trainer-consultants who also has excellent executive coaching experience in the region. His highly effective communication skills and dynamic facilitation style supported by his extensive business experience have impressed many of his clients and participants to his sessions. He is passionate about his profession and thus is committed to provide the best values to his clients. With his strong business background and consulting experience, many business leaders found working with Francis to be a unique experience.

其他信息

In today’s hyper-competitive environment, it is imperative for business executives, who continue to seek for higher level of personal successes, to know how to offer unmatched values in all aspects of their leadership roles. Those executives who are able to differentiate themselves from the ordinary will be quickly recognized by their organizations, the people whom they lead, and the customers they sell to … it is almost true that each successful business executive carries a powerful brand of his/her own.

Personal Branding is a revolution in the way you manage your career or business. Your personal brand is what is genuine to you, differentiating from your peers and relevant and compelling to those who are making decisions about you.

And Personal Branding is all about consistently being your best self so you achieve your goals while adding tremendous value to your team, organization and company as well as your customers.

发布者简介 至顶端

Talent Advantage Group, a regional talent management consulting firm has the experience and expertis...

联系方式 至顶端

    • 联系电话:0592-8269738
    • MBA智库培训QQ:3588662388
    • 微信号:mbalib007,加好友请备注:***公开课或者***内训咨询,谢谢
提示:咨询培训机构时请说明来自智库培训,以便获得更优质的服务。

在线咨询 至顶端

* 您的姓名:
性别/称呼:   
* 咨询事项:
为了您的咨询更加及时地得到回复,请您务必留下至少一种有效的联系方式:
联系电话: (区号-电话号码)
手机号码:
电子邮件:
* 验证码:

在线报名 至顶端

* 您的姓名: * 报名人数:
性别/称呼:   
为了您的报名更加及时地得到处理,请您务必留下至少一种有效的联系方式:
联系电话: (区号-电话号码)
手机号码:
电子邮件:
报名说明:
* 验证码:
  智库首页 - 培训首页 - 关于智库培训 - 服务推广报价 - 联系我们 - 友情链接 - 权利通知 - 使用帮助
©2006-2017 MBA Library, All rights reserved.