[公开课]CSR in Marketing/Communications

  • 课程编号:C0001947
  • 发布时间:2009-03-26
  • 浏览量:117,265
  • 状态:发布中
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课程详情至顶端

培训对象

Business executives, CSR Managers, PR Managers, and Corporate Communications Managers

培训收益

Hosted by InnoCSR ( [url]www.innocsr.com[/url] ) “A CSR Communications Agency”, this half day training session is first in a series of Stakeholder Engagement. This session will be effective for business executives, CSR Managers, PR Managers, and Corporate Communications Managers.

课程内容

We delve into current intriguing CSR areas, CSR in Marketing & Communications. This program analyses the current CSR trends in CSR Marketing & Communications and how these trends can help companies create a unique value proposition. It also demonstrates how an effective CSR laced communication can strengthen “Corporate Reputation” and the “Bottom-Line”.

其他信息

**This course would be delivered in English**
**该课程用英文讲授**
Logistic Details
Date: April 21 or May 20,
Location:Shanghai
Price: Member* (1,200 RMB)
Non Members (1,600 RMB)
(*) Members would refer to EPCBU members as well as InnoCSR designated groups for member discounts (CEIBS Alumni, EUCCC, Amcham, Austcham members)

To register click on the URL ( [url]http://www.innocsr.com/Training.pdf[/url] ) or email at <training@ innocsr.com >.

**About InnoCSR – ‘INNOVATING Sustainable CSR’ **
Corporate Social Responsibility Strategy and Communications Consultancy

InnoCSR is a strategy & communications agency solely focused on Corporate Social Responsibility (CSR). We firmly believe that CSR strategies –are ought to deliver high value to the society and also to the business world. This sustainable CSR theory can lead to circulation of investments between private and public sector, -thereby benefiting both sides effectively and bridging the gap.

InnoCSR’s product portfolio consists of three distinct departments that stem from our core functional disciplines. Each department has been derived and defined by the CSR pre-requisites, which are CSR Advisory & Consultancy, CSR Marketing and Communications and CSR Training & Research. These broad distinct products are further broken down to address specific CSR concerns.

Our core competencies are: Corporate CSR Advisory, Strategic Philanthropy, CSR Assessment, CSR Planning/Implementation, CSR Evaluation/ Reporting, PR Firm CSR Advisory Service, CSR PR/ Events, Cause Related Marketing, Social Marketing Campaigns, and InnoCSR Training.

**关于银则企业管理咨询(上海)有限公司—“创造可持续的企业社会责任”**
您的CSR战略和沟通伙伴
InnoCSR是一家专注于企业社会责任 (CSR)的战略与沟通咨询公司。我们深信CSR战略应该为社会与企业同时创造高价值。这个可持续性的CSR理论可以促进私人产业与公共项目之间投资的流动,使双方同时受益,并且弥补存在的缺口。

InnoCSR 的产品围绕着我们核心领域而展开。为此我们专门成立了三个部门,并依据领域的特点分别命名为CSR 顾问咨询部,CSR 市场营销沟通部,以及CSR 培训和研究部。我们还将针对具体的CSR 内容,对这些产品进一步细分。

我们的核心竞争力:企业顾问服务,战略性慈善活动,CSR 诊断,CSR 规划/执行,CSR 评估/报告,公关公司顾问服务,CSR/公关活动,公益营销,社会营销活动,以及InnoCSR 培训。

发布者简介 至顶端

**About InnoCSR – ‘INNOVATING Sustainable CSR’ ** Corporate Social Responsibility Strategy and C...

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